WROXTON HEIGHTS - WROXTON STREET - MIDLAND - WA 6056

SWAN AS MAIN CHARACTER

Wroxton Heights is a landmark luxury apartment complex located in Midland. It is characterized by impressive views towards the Swan Valley vineyards, Hills and the City’s civic heart, from many of the spacious entertainment verandahs.

For this reason, the Swan becomes the main character of the logo. The iridescent wings remind the thousand colors of the water of the river and of the vineyards. So, The color palette is characterized by strong colors like purple and blue; white and dark grey are neutral colors to lighten the graphics.

About typography, we have chosen FOCO Bold for the headline and DIN for the description. FOCO s friendly, clear, functional and with playful details. It is a flexible font, which looks great when it’s on display in large sizes, but can be equally effective at text sizes.  The details of the design make this font easily recognisable and a good choice for branding. DIN, characterized by geometric lines, is very legible and easy to reproduce, in addition to its aesthetic qualities.

IRIDESCENT WINGS

VINEYARDS AND RIVER

DISCOVER MORE HERE: wroxtonheights.com.au

11|473 Beach Road

Duncraig  WA 6023